The brief
Opus Energy, a B2B energy challenger energy supplier, wanted a complete brand refresh to bring in a cleaner and more contemporary look and feel.
I was brought in to work with the marketing team to design an all-new brand identity, including a new logo, brand colours, branded templates and accompanying design system.
My approach
Brand identity rollout and asset design
I led the creative direction and design team for the full length of the project, deploying a brand identity that was flexible and scalable for a business of this size. Due to the nature of the brand, care had to be taken to cater for various internal and external stakeholders, as well as international audiences and colleagues.
Global brand management portal
The management of newly-created brand assets is crucial when it comes to launching a new brand. I worked with the brand management team to set up and deploy an all-new brand management portal, as well as leading the design team to create a suite of assets, templates and a comprehensive photography library.
