Inspired by a needle and a piece of embroidery thread, the delicate Stickinsel logo perfectly represents the what the brand stands for. I was commissioned to create a colour palette based on this, along with a selection of spot illustrations and bespoke patterns.

Using the colours present in the logo as a starting point, I built out the rest of colours in the palette. The result is a calming and soothing selection of colours, that is in harmony with the logo.

The illustrations (which also formed the basis for the patterns) were hand-drawn, and finished digitally.