Brighter Business was launched as a new brand into a crowded market, and needed a brand identity that would enable it to stand out. While it was backed by Opus Energy and would occasionally be used alongside it, Brighter Business needed to have its own distinct style.

I led the design and art direction for the new brand, as well as for subsequent branded collateral once it launched. With the use of a fresh and professional colour palette, a friendly, accessible font and striking imagery, the new brand identity benefitted from a sense of credibility from day one, and went on to become a trusted voice in the SME space.