As Head of Creative at Drax, I direct global creative strategy and implementation across multi-channel communications, ensuring strong brand clarity, visual consistency, and measurable business impact across a range of channels.

Throughout my time at Drax, I’ve worked on projects including a comprehensive rebrand, the setup and management of a brand portal, brand and sub-brand identity creation, creative marketing campaign strategy, infographic design, brand photography and videography and more. I’ve included a selection of work below.