Pattern design | Drax Education
Drax works with schools and education providers to engage young people in topics around energy and sustainability.
The challenge was to create a distinctive illustrative identity that would resonate with a young audience, work across a wide range of physical and digital applications, and still feel connected to the wider Drax brand.
Project summary
Role and approach
When designing the illustrations, I focused on curiosity, warmth and accessibility.
Rather than leaning on corporate cues, I built the look and feel around the theme of ‘Explore’ — encouraging discovery and making complex ideas feel approachable. Hand-drawn illustration became a core device, helping the work feel human, playful and relatable.
The resulting identity was designed as a flexible system, working across packaging, environmental branding, workbooks, wall murals and educational materials.
