Animated social graphics | Drax
Design and content development for animated social media graphics to be used across Drax’s various social media channels. These graphics needed to convey complex information in an accessible way, and were deployed as drumbeat and/or campaign-based assets.
Project summary
Hydro power concept
Electric vehicles statistics
Role and approach
I worked on a number of animated social media graphics throughout the year, and was responsible for creative direction, copywriting and design.
Energy is a complex topic, so my goal with these assets was to break the subject matter down into digestible chunks. I then outlined the concepts and worked with subject matter experts to finalise them before jumping into design and animation.
Electric vehicle sales stats
Solar power concept
Heat pump report stats