Spot illustrations and patterns | Stickinsel
Project summary
Spot illustrations and pattern design for Stickinsel, an Austrian embroidery brand based in Vienna.
The illustrations were used on the brand’s website and marketing materials, while the patterns were used on branded merchandise and fabric.
Spot illustrations
Role and approach
I worked with Stickinsel on a larger branding project (case study here), and was commissioned to create illustrations as part of this.
Using the muted colours in the brand palette, I created a hand-drawn illustrative style inspired by watercolour paintings. This resulted in illustrations that worked as stand-alone pieces, as well as parts of a larger pattern. Flexibility within the colour palette meant that I was able to experiment with different colour variations and element combinations.
Primary brand pattern
Primary brand pattern on merchandise
Primary brand pattern (without logo)
Secondary brand pattern
Secondary brand pattern on fabric
Secondary brand pattern