Brand guidelines and assets | Drax

The design and development of brand guidelines and assets for Drax - a UK-based flexible generation and energy solutions provider, with operations across the UK, North America and Japan. This rebrand project included the following:

Brand identity development and collateral design
Implementing a global brand management portal to house brand guidelines, assets and templates

Project summary

“Sneha combines sharp creative judgement with a highly intuitive understanding of what a client is trying to achieve, consistently producing work that feels both visually inspiring and strategically sound.

Above all, Sneha is a joy to work with. She is collaborative, considerate and perceptive — the kind of creative partner who makes the process as rewarding as the outcome. ”

— Sarah N., Drax

Brand identity rollout and asset design

I led the creative direction and design team for the full length of the project, deploying a brand identity that was flexible and scalable for a business of this size. Due to the nature of the brand, care had to be taken to cater for various internal and external stakeholders, as well as international audiences and colleagues.

Global brand management portal

The management of newly-created brand assets is crucial when it comes to launching a new brand. I collaborated with the brand management team to set up and deploy an all-new brand management portal, as well as leading the design team to create a suite of assets, templates and a comprehensive photography library.

Role and approach

Brand architecture identity

Brand guideline exploration